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Expert perspectives on artificial intelligence and cybersecurity from Proximus Ada team.

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customer-segmentation-for-targeted-collection-strategies
AI
November 21, 2025 · 3 min read

Customer Segmentation for Targeted Collection Strategies

Six years ago, we launched a data science initiative that reshaped how Proximus approaches customer debt collection.

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yoda-chatbot
AI | HR
November 20, 2025 · 1 min read

Ask away: Yoda will surprise you!

The HR chatbot Yoda has received a major technological upgrade thanks to collaboration with the Ada team. It now runs…

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ada-can-ss7-be-as-critical-as-007
Cybersecurity
November 20, 2025 · 5 min read

Ada | Can SS7 be as critical as 007?

SS7 was developed in the 1970s for a trusted telecom environment, where security was not a primary concern.

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Internship
September 29, 2025 · 1 min read

Ada Certainly Knows Why

When it comes to internships, no one does it quite like Proximus Ada. In 2025 alone, Ada has already welcomed…

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An-infographic-style-image-for-a-blog-post-about-a-new-Access-Management-Tooling-system
Access Management
July 11, 2025 · 2 min read

BFARM: New Access Management Tooling

BFARM (Business-Focused Access Rights Management) project is a Proximus-wide initiative to roll out the SailPoint IdentityIQ solution.

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An-infographic-style-image-for-a-blog-post-about-enhancing-quality-control-in-fibre-optic-installation
AI | Cloud | Computer Vision
July 11, 2025 · 3 min read

Fiber Optic Installations

At Proximus Ada, we integrate cutting-edge technologies like AI, Cloud, MLOps, and Computer Vision to drive impact across 200+ use…

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